Market Trends

Global shoe deodorizer market is anticipated to witness an exponential growth in the forecast period. Shoe deodorizer used to ward off unpleasant foot odor, and mainly applied inside shoes. Shoe deodorizer plays a significant role in regulating feet perspiration and offers a fresh and pleasant aroma throughout the day.

The factors that propel the growth of the market include enhanced standard of living, surge in R&D/Innovation pace, rising fashion awareness among consumers, the surge in consumers’ spending in the developed and the developing countries, and development in consciousness among customers about the convenience and advantages of shoe deodorizers. On the other hand, there are factors that may hamper the growth of the market including the availability of counterfeit products.

Shoe deodorizer market is anticipated to expand at a significant CAGR of 7.56% in the upcoming period as the scope, product types, and its applications are increasing across the globe. The new trend in the market that are likely to drive the growth of the shoe to deodorize market are the growth of medicated and natural foot care market. While buying shoe deodorizers, a customer looks for products that are alcohol-free, safe from chemicals and harmless. Chemical-laden and unsafe shoe deodorizers can cause fungal or bacterial infection.

Therefore, there is an increasing shift toward medicated shoe deodorizers. These products defend the user's skin from bacterial and fungal infections. Marketers are now adding natural ingredients like vital oils to surge the appeal and offer different perfume to neutralize and give a better odor to the shoes. This shift toward medicated and natural ingredients will benefit open new aspects for the development of the shoe deodorizer market.

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Market could be explored by product type, end user, and geography. Market could be explored by product type as Sprays, Balls, Ultraviolet (UV), Powders, and Insoles Deodorizers. The “Sprays Deodorizer” segment led the market in 2017 and will continue to lead in the forecast period. The key factors that may be attributed to the growth of the market includes rising demand for sprays and increasing product inventions in this segment over the forecast period. Based on end user, the market could span Non-athletes and Athletes. Based on the end-use channels, shoe deodorizer could be classified into supermarkets and hypermarkets drug stores, among several others.

North America accounted for the major share of the shoe deodorizer market in 2017 and will continue to lead in the forecast period. The factors that could be attributed to the growth include progress in shoe deodorizer utility in diabetic and in hyperthyroidism patients, increasing hygiene and health concerns, and increase in disposable income in the developing economies, such as Japan, China, and India. The North American region is followed by Asia-Pacific region owing to increasing customer demand for personal care products in this region.

Some of the key players that fuel the growth of the shoe deodorizer market comprise Guangzhou Bubujie Household Products Co. Ltd., Chattem, Inc., Reckitt Benckiser Group plc. S.C. Johnson & Son, Inc., Rocket Pure, Zoshin Co. Ltd., Shenzhen Chunwang Environmental Protection Technology Co. Ltd., Blistex Inc., Stink BOSS, and Merck & Co., Inc. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.

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